In honour of World Food Day on 16 October, Michael Kors has lined up a series of initiatives to support Watch Hunger Stop, the brand’s ongoing campaign to fight global hunger. Here’s how you can dig in.
Buy a limited edition watch
The Bradshaw 100, in both black and gold, features a world map on the face and the designer’s signature engraved on the back, along with the messages "Watch Hunger Stop" and "1 Watch = 100 Meals".
These limited edition timepieces, priced at $489, will be sold exclusively at Michael Kors boutiques and online starting this month.
For every watch sold, Michael Kors will donate US$25 to the United Nations World Food Programme (WFP).
Design a digital T-shirt
Join supermodels Lily Aldridge, Candice Swanepoel and Liu Wen in helping Michael Kors support the cause by designing a Watch Hunger Stop tee.
1. Visit this site.
2. Create a digital T-shirt with a personalised message beginning with the phrase "Today I want to..."
3. Upload a picture of yourself "wearing" it onto the gallery.
For every pic uploaded, Michael Kors will donate 50 meals to WFP. The American brand’s goal is to reach 1 million meals by the end of October.
Sounds easy, eh? Get on it now, ladies!