The last H&M collaboration was a tough one to top (remember #HMBalmaination and how the Balmain army collectively swooped down on H&M stores?), but we have to say that the next one has us pretty wound up all over again.
This time, the Swedish fast-fashion label is teaming up with Kenzo, the vibrant Parisian house known for channelling global street culture via its playful designs (hello, tiger!).
Said H&M creative advisor Ann-Sofie Johansson: “We can’t wait to share with everyone the world of Kenzo X H&M, with all of its creativity, fun and love of fashion.”
Kenzo creative directors Carol Lim and Humberto Leon (above, with Johansson) have promised to bring the spirit of their label to everyone with this collaboration, which will offer both women's and men's pieces.
“We want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world,” they said in a press statement.
Ready for some roar-some stuff? Get set to raid H&M stores from 3 November, when the Kenzo X H&M line will be available in over 250 selected H&M stores worldwide, as well as online.
- Humberto Leon
- Carol Lim
- Balmain army
- creative advisor
- Ann-Sofie Johansson