Fashion Gets The Pokémon Treatment & It’s Amazing

Magic happens when cartoons meet high fashion

Fashion gets the Pokémon treatment & it’s amazing
18 Jul 2016

Fashion gets the Pokémon treatment & it’s amazing

This story originally appeared on ELLE.sg, Toggle’s sister site and the Singapore edition of the world’s biggest-selling fashion magazine.

Pictured above: Balmain Spring/Summer 2015

Featuring Adriana Lima, Joan Smalls, Isabeli Fontana, Rosie Huntington-Whiteley and Crista Cober, with Munchlax.

Chanel Eyewear Fall/Winter 2014
18 Jul 2016

Chanel Eyewear Fall/Winter 2014

Featuring Charlotte Free with Skitty.

Chanel Spring/Summer 2013
18 Jul 2016

Chanel Spring/Summer 2013

Featuring Yumi Lambert, Ondria Hardin, Stella Tennant with Furret, Teddiursa and Meowth. 

Dolce & Gabbana Fall/Winter 2014
18 Jul 2016

Dolce & Gabbana Fall/Winter 2014

Featuring Claudia Schiffer, Bianca Balti, Kate Bogucharskaia, Nastya Sten, Eva Berzina and Vittoria Ceretti, with Deerling.

Gucci Pre-fall 2015
18 Jul 2016

Gucci Pre-fall 2015

Featuring Julia Hafstrom and Jack Chambers, with Meowth.

Louis Vuitton Fall/Winter 2015
18 Jul 2016

Louis Vuitton Fall/Winter 2015

Featuring Fernanda Hin Lin Ly with Slowpoke.

Marc Jacobs Spring/Summer 2015
18 Jul 2016

Marc Jacobs Spring/Summer 2015

Featuring Joan Smalls with Bulbasaur, Ivysaur and Venasaur.

Mulberry Spring/Summer 2012
18 Jul 2016

Mulberry Spring/Summer 2012

Featuring Frida Gustavsson and Lindsey Wixson, with Clefairy.

Prada Spring/Summer 2015
18 Jul 2016

Prada Spring/Summer 2015

Featuring Gemma Ward with Minccino and Cinccino.

When we said the ’90s were back, we definitely did not expect the resurgence of iconic ’90s cartoon and console game Pokémon via the now insanely popular mobile game Pokémon Go.

But it seems like one individual might have predicted the resurgence of Pokémon. Canadian stylist Francis has been combining two of his passions — fashion and Pokémon — by digitally restyling fashion campaigns, and posting them on his website since a couple of years back. 

Pikachu, JigglyPuff, Meowth and Clefairy are among the many Pokémon who’ve joined human models in ad campaigns by the likes of Chanel, Prada and Miu Miu. They aren’t slipshod jobs either — each Pokemon seems to be thoughtfully chosen for each campaign, and is placed so carefully in the image that it fits in more naturally than Joan Rivers’ worked-on nose on her face. 

The fashion industry is definitely no stranger to using animation (Nicolas Ghesquiere, for one, picked Final Fantasy’s Lightning to front Louis Vuitton’s Series 4 campaign), so here’s hoping we’ll see more animated creatures from our childhood as faces of our favourite labels in time to come.

In the meantime, click through the gallery above to check out some of the cutest Fashion x Pokémon edits by Francis!

Photos: Pokexfashion.com

For more on Fashion, head here. Or check out The One Trick That Will Make Walking In Heels Less Painful or 9 Minimalist Gold Jewellery Pieces To Get Now.