According to Business of Fashion, style icon Alexa Chung is finally launching her eponymous fashion label. This is a huge check off her to-do list, as Chung first revealed that she was interested her own line way back in 2012.
Perhaps buoyed by the success of her previous collaborations with labels like Madewell and Marks & Spencer, the It girl has finally took the plunge to create her own line, Alexachung, which will include denim, daywear, eveningwear, shoes and jewellery. Judging by her laissez-faire way of dressing, the collection will definitely be a surprise for everyone.
“I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat,” she said in an exclusive interview with BOF.
Her debut collection will be sold at selected e-tailers like Matchesfashion and MyTheresa as well as via a dedicated e-commerce platform next May.
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