She’s just 20, but thanks to her partnerships with various entertainment, fashion and beauty brands as a social media personality, social influencer Tan is worldlier than most of her peers. With over 169,000 Instagram followers to her name, she also commands 10,000 daily views on Snapchat.
Do you feel the social media community in Singapore has really grown over the years?
Definitely. I feel a change even from just a year ago. The community has become more supportive, open-minded and happy to exchange ideas and collaborations.
How did your social media journey start?
I was documenting my outfits for school which I posted on Instagram. During lunch breaks, my classmate and I would find a cute background and just snap a couple of quick photos. It started getting some attention from girls who needed some outfit inspiration for school as well.
When it comes to social media, there are the naysayers and there are the affirmers. What's your stand?
One thing I’ve learnt from social media is that you can’t please everyone - even a video of an adorable baby laughing can receive negative feedback! I respect that everyone’s entitled to their opinions, but so am I.
When it comes to reaching out to your followers, what do you feel most proud or satisfied about?
When I’m able to inspire them to wear what they want without worrying about what people think. Believe that they can do and go wherever they want to if they set their heart to it.
How do you feel you are changing lives or influencing decisions?
I don’t think I’m changing lives but I hope that I’ve given some girls confidence to believe in themselves. I’m always happy to share what I know to those who reach out to me via email, direct messages or Snapchat - it’s a great feeling when someone tells you that you’ve made their day better.
What’s the best and worst thing about leveraging social media the way you do?
Like myself, my account is constantly growing and changing. Sometimes it might not be in a direction where people expect it to be so there is the pressure of not wanting to disappoint the current viewers and clients. But I believe that change is always for the better.
Photo: Kelvin Chia