A Love Letter To Ben & Jerry

One woman's account of how she fell for the newest ice cream flavour in town

Dear Mr Cohen & Mr Greenfield, 

I don’t quite know how to say this… Even as I type this, my palms are getting clammy and my stomach’s doing flips. It’s like I’m 13 and seeing band-tee Travis for the first time all over again. I’m a young writer but no combination of words can even begin to describe how you’ve made me feel.  

I want you to know that through life's struggles, you guys have been by my side every step of the way. When I got my wisdom teeth pulled out, what was the only thing that could take the pain away? Cherry Garcia. When I was going through a break-up, what filled the empty void? Chocolate Fudge Brownie – and lots of it. And whenever I had movie marathons with my girlfriends, what took things to whole new level of euphoria? Strawberry Cheesecake.

Naturally, I thought I’d seen all you had to offer. Boy was I wrong.

One sunny afternoon, while I was waiting for a friend to arrive at our appointed time, I decided to walk around a supermarket.  From afar,  the glorious Ben & Jerry’s refrigerator calls out to me like a beacon of light sent from heaven above. It was a sign – specifically, one that read “NEW S’MORES FLAVOUR OUT NOW”. At this point, I was on the verge of fainting because you had just combined two of my favourite things on earth.

I get a whole tub straight away, and find somewhere to sit.  My friend, who had already arrived, gave a nervous laugh because she knew what I was about to do next.  I open the tub and instantly see it all; the golden-brown toasted marshmallows, hefty chocolate fudge chunks and graham cracker swirl all amidst a sea of chocolate ice-cream.  The moment the cold spoon hit my tongue, I swear I could hear Elvis Presley’s Can’t Help Falling In Love  playing in the background. And by this time, I wasn't even in the mall.

You were true to your promise and delivered the S’mores without the campfire. The ice-cream itself was rich and creamy as always. So good, I wouldn’t have mind eating it just on its own. It perfectly complemented the gooey marshmallows - and even they tasted like they'd just left  the warm embrace of a fire; they were light, fluffy and sticky.

The chocolate fudge chunks balanced everything out, giving me something to chomp on. It reminded me of the little chocolate fishes in Phish Food. I couldn’t get enough. And the perfect finish? The graham swirls,crumbly, almost buttery like Digestive biscuits. This was when I knew I was in deep. Wedding bells were ringing.  I’d found my soulmate.

Now I can have S’mores whenever I’d like, without the fire hazards and sticky fingers. So thank you, Messrs Cohen and Greenfield, from the bottom of my heart. And to every tub of S'mores I eat from now on, may I quote William Shakespeare who once said “I would not wish any companion in the world but you”.



Ben & Jerry’s S’mores is now available island-wide at all major supermarkets.

Photo: gianteagle.com, benjerry.com

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