Louis Vuitton fans, you’re in for a treat. The brand has refreshed its ION Orchard boutique with a new concept that is as plush as it is photo-worthy!
The revitalised contemporary space, which has a new entrance on Level 1 of the mall, is light and bright, with a design that features plenty of natural and neutral colours and materials – think Nomad leather, brass, hand-woven fabrics, stone and refined wood.
Inside, wall units that are inspired by the interiors of Louis Vuitton vintage trunks hang suspended from the ceiling through the brand’s iconic natural-leather straps.
There’s also a new dedicated area for travel and luggage, within which rises a column of more than 400 leather luggage tags in all colours of the rainbow. A special unit showcasing travel-inspired images from the Louis Vuitton archives takes pride of place in the area too.
In addition, the revamped store will offer the brand’s exclusive Haute Maroquinerie Made-to-Order service, where you can customise one of six iconic bag designs - the Noe, Triangle, Lockit, Milaris, Neo Steamer and Capucines - with your choice of leather, colour, initial-stamping and more. (The service is also available at the Marina Bay Sands and Ngee Ann City boutiques.)
Louis Vuitton South Asia Zone president Christopher Kilaniotis said, “When we started redesigning the new concept of our ION store, we had a number of things in mind, such as introducing a unique design and using the finest materials.
“In addition to these, though, what we had above all in mind was the experience we wanted our clients to have when visiting the store. The fresh and contemporary style of the store gives a new twist to the luxury experience. We look forward to welcoming visitors and clients alike to our renovated ION store for a new client experience.”
Of course, Louis Vuitton’s latest collections – leather goods, ready-to-wear, shoes and accessories included – pepper the spacious two-storey boutique. Whether you visit to buy or just admire it all is entirely up to you.
Louis Vuitton ION Orchard is at #01-23 and #02-14 ION Orchard. Telephone: 6788-3888.