Kenzo Shows Us The Dangerous World Of Social Media

You'll never view a follower or innocent retweet in the same way ever again

If you've ever liked a person's Facebook status, retweeted a picture of Ryan Gosling with the caption 'Marry Me' or inserted '#ootd' on an Instagram post, you might want to look away now.

Kenzo has just released their latest short film, titled 'The Realest Real' directed by Portlandia star Carrie Brownstein (who co-hosted the Opening Ceremony show at New York Fashion Week on Sunday), described by the brand as 'a surreal look at the invisible digital walls that separate us from our favorite personalities and icons'.

In the seven-minute clip (which comes two weeks after the brand released their new perfume advert featuring Margaret Qualley), Spiderman actress Laura Harrier is seen arriving at the fictional Institute of the Real and the Really Real, where the words of reality and the internet are blurred. 

Disney channel's Rowan Blanchard is seen greeting Harrier, followed by a line of strangers Blanchard explains as her real-life followers and advises Harrier the best way to please her followers in with a 'smug/sad' tone.

Blanchard opens the room to Harrier, where she is greeted by House of Cards' Marheshala Ali's character, the Minister of Public Private Relations.

Get it? Because nothing is ever private online?

Ali goes on to explain to Harrier how 'life is one long application' and reveals he is aware she once replied to a tweet sent by Orange Is The New Black star Natasha Lyonne with the phrase 'MOM'.

'A term of affection implying that you're so fond of Ms. Lyonne, you wish she were your mother,' he adds. 

'Do you want Ms Lyonne to actually be your mother?,' he asks before welcoming Harrier to her new mother, Lyonne.

In the following scenes, Lyonne is seen acting like Harrier's overprotective Mum (both dressed head-to-toe in Kenzo's AW16 collection), asking her who she was hanging out with and trying to wipe off some food on her 'daughter's' face with a lick of a thumb. In the end, Harrier's real mum and Lyonne come face-to-face, resulting in a fight between the pair.

In the end, Harrier is seen running into Ali's office where she finds Sonic Youth's Kim Gordon being forced to marry a fan who tweeted he wanted to marry her.

The lesson here? 

Be careful what you say online, because it might come true.

This story was first published on

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