Forever 21 Grows Up

The high-street player unveils a sophisticated new look for its FW15 campaign

Forever 21 Fall Winter 2015
02 Sep 2015

Forever 21 Fall Winter 2015

Forever 21 Fall Winter 2015
02 Sep 2015

Forever 21 Fall Winter 2015

Forever 21 Fall Winter 2015
02 Sep 2015

Forever 21 Fall Winter 2015

Forever 21 Fall Winter 2015
02 Sep 2015

Forever 21 Fall Winter 2015

Forever 21 Fall Winter 2015
02 Sep 2015

Forever 21 Fall Winter 2015

American high-street player Forever 21 is sending the universe a message. Its newly released Fall campaign has a surprisingly sophisticated feel and was lensed by Dan Jackson, who also shot the Fall-Winter campaigns of Prabal Gurung and Calvin Klein White Label.

Turns out not even the brand can stay 21 forever - nor does it want to.

“We’ve been working hard to break down that barrier of age with our brand,” said Forever 21 vice-president of merchandising Linda Chang. “Part of it has to do with overcoming the stigma of our name.”

Judging from the new campaign images, we’re sold. Well done, Forever 21.

Report a Problem