It was in the middle of Paris Haute Couture Week last week when Christophe Lemaire audaciously revealed his first Uniqlo U collection for the Japanese clothing giant, following his appointment as the brand’s artistic director of its new Paris-based R&D centre. A cleverly calculated move, perhaps: The clean lines of each practical piece stood out amid the flurry of feathers and lace – a sign of what Uniqlo U represents in an age of saturation and excess.
Indeed, a statement on Uniqlo U’s website says: “To us, everyday matters. A lot. What we wear to live it [sic] deserves more thought, more simplicity and more care. At our Paris R&D centre, our global design team is reinventing basics to be anything but basic. Clothing that transcends trends and becomes an ideal expression of who we are. Every form made for function. Every element endlessly considered. Every design thoughtfully deconstructed, tested and distilled to its most essential and sophisticated. This is simple made better, at its best.”
Can’t wait for the collection to drop in October? Take a first look at some of the campaign images below!