Skincare brand Kiehl's is celebrating 165 years of giving us awesome face, body and hair care products, and also just as many years of giving back to the community with its many charity initiatives.
#UltraLove is a local campaign that will raise awareness for children, one of the brand's key philanthropic pillars. Together with ELLE Singapore, and celebrities Paige Chua, Wendy Jacobs and Jamie Teo, Kiehl's #UltraLove project aims to raise money for the Children's Cancer Foundation (CCF).
Three bestselling products were picked — Ultra Facial Oil-Free Gel Cream, Ultra Facial Cream and Super Multi-Corrective Cream — and each will feature a label specially designed and signed by the three celebrities.
Paige Chua is a local actress and TV host who is also actively involved in humanitarina work as a member of the United Nations Association of Singapore since 2007. Her design shows a child holding a heart, and surround the child are friendly, supportive people. "My message is simple," says Paige, "To the children in CCF, don't be afraid, we are here to support you."
Wendy Jacobs is the wife of Singapore’s retired football hero, Fandi Ahmad, with whom she has five children aged between 20 and nine. "On the outside, my design is fiery, which symbolises the pain and suffering that cancer patients undergo – we cannot ignore that aspect.," says Wendy, "But towards the centre, it becomes about balance, peace and light. Peace comes from acceptance, too."
Jamie Teo is an actress and TV host, who also runs cupcake chain Twelve Cupcakes and is a mum to a six year old girl. Her Design centres on the happy food that children usually love. "It's a colourful sweet treat for everyone," says Jamie, "And in that way, I hope my Contribution will bring the children in CCF joy and uplift their spirits."
What's more, Kiehl's will donate 100 percent of the net proceeds from the sale of the limited-edition products to the CCF.
The funds will go towards improving the quality of life of children with cancer as well as their families, by supporting their emotional, social and medical well-being through psychosocial services.
"It is an ongoing commitment of Kiehl's to improve the lives of the communities in which we serve. Kiehl’s Singapore is delighted to continue this tradition through the #UltraLove charity campaign by giving back to a cause that’s close to our hearts ─ children’s well-being," says Michelle Chew, general manager of L’Oréal Luxe Singapore.
To celebrate the project, Kiehl’s has also commissioned a special video featuring heartfelt messages from Paige, Wendy and Jaime - watch it below:
Beauty for a good cause? Count us in, and we just can't wait to get our hands on the three cult-favourite products with these cute and meaningful limited edition packagings.
From left: Super Multi-Corrective Cream, $95/50ml and $115/75ml; Ultra Facial Cream $48/50ml and $86/125ml; and Ultra Facial Oil-Free Gel Cream, $48/50ml and $86/125ml. Limited editions, available from all Kiehl's stores and counters only in September 2016.