Better known as Gary Pepper Girl, Nicole Warne, has launched a new digital campaign together with Kiehl’s to showcase how the brand’s new Daily Reviving Concentrate is the perfect tool in keeping you looking radiant and beautiful, all day long. The global digital influencer talks about this latest collab:
Tell us about this collaboration?
Nicole Warne The collaboration between Gary Pepper and Kiehl’s came about from Kiehl’s wanting to communicate the benefits of its new Daily Reviving Concentrate in an editorial and ‘storytelling’ manner that the Gary Pepper brand has become known for producing.
As the Kiehl’s Daily Reviving Concentrate helps fight skin fatigue and keeps skin looking youthful and fresh all day, it was important to conceptualize a relatable yet beautiful story that would help educate women of all ages and backgrounds about the product’s benefits, yet also inspire them.
The concept for the campaign was therefore centred on the universally loved concept of ‘happy hour’, and the insight that although most women would like to look their most beautiful at this time, they often feel their skin looks exhausted by the end of the day.
To bring this story to life, we picked four characters with distinctly varying lifestyles that collectively represent the modern woman. In developing and portraying those characters, I sought to incorporate elements of the Kiehl’s brand heritage into them: nature, family, the iconic motorcycle, and adventure.
Each character you’ve created is quite different from who you are personally. Tell us about each of them and what you had to do to embody the different roles? Did you feel close to any of them?
NW On the surface, each character is very different from me in terms of their individual lifestyles. On a deeper level, though, I felt that I could really relate to the characters, even where there wasn’t an overlap with my personal traits and lifestyle, as in my day-to-day life I am surrounded and inspired by women who embody them. This made me feel close to each of them for different reasons.
Modern day women are diverse in the roles we play; we’re mothers, we’re partners, we’re adventurous, we’re rebellious, we’re free-spirited, we’re businesswomen — the list goes on. We may look different, but I feel each of these women can relate to each other as we share universal traits and challenges. We are all juggling multiple pressures and trying to keep up with everything going on in our lives, but want to look and feel our best at the same time.
Who inspires you?
NW Entrepreneurial, strong-willed and intelligent women inspire me. I’ve been blessed to meet and work with Natalie Massenet of net-a-porter.com and Sophia Neophitou of 10 Magazine, who I actually assisted on a shoot in Australia as a fashion intern before I started Gary Pepper. As an intern, she treated me with the same respect and kindness she showed me years later when we were again working together as shooting the Roland Mouret campaign that I featured in as the model, which I’ve always felt so inspired by.
So what are your beauty must-have products?
NW I spend a lot of my time traveling for work, so I always have nourishing products with me to hydrate my skin and beauty products that I can apply when I go from the airport to a meeting. My favourites at the moment are Giorgio Armani Luminous Silk Foundation and Sheer Finish Illuminator, Lancôme Grandiose Mascara, Tom Ford Lipstick in Scarlet Rouge, Kiehl’s Crème De Corps Body Polish, Body Lotion, and Midnight Recovery Concentrate, which I love to use when I’m flying. I also love sheet masks and wear SPF50+ sunscreen every day — I never travel without them.
Do you have a garment or accessory that you can't live without?
NW I can’t live without my Chanel bags. A guilty pleasure but they are investment pieces I’ll have for decades.
What do you do to relax?
NW When I’m stressed, I hold the tension in my shoulders, so I take long baths and do yoga to relax. I’ve also started meditation and make time to read books.
What was the most memorable advice you were ever given?
NW I love the quote: “The rung of a ladder was never meant to rest upon, but only to hold a man’s foot long enough to enable him to put the other somewhat higher” by Thomas Henry Huxley. My goal is to never become complacent with what I’m doing or how I’m doing it.
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