Pucker Up With Joan Smalls

The supermodel creates her first lipstick collection together with Estée Lauder

You’ve seen her walk the runways. Now read about Joan Smalls’ very first lipstick collection. The Estée Lauder spokesmodel shares more about the collaboration here. 

How did your idea for the Estée Lauder Pure Color Envy Sculping Matte Lipstick happen?

I was prepping for the Costume Institute Gala last year and felt like my look needed a better hook. I knew my dress was going to be a simple cream gown by Vera Wang, and I thought “this needs something”, so my makeup artist and I custom-blended an electric violet colour that was the talk of best-dressed lists the next morning. 

Tell us about the development process.

I’ve always liked how the colours in the Pure Color Lipstick line come through on first swipe, without me having to apply layer upon layer. That’s a problem I often have, especially with my skin tone. So I asked the Estée Lauder product development team if we could do this formula, but make it more matte. That laid the groundwork for our new Pure Color Envy Sculpting Matte Lipstick.

What do you love about a matte lipstick?

I love how matte lipsticks don’t look too overpowering, even if the colour is bright. Mattes offer versatility - you can turn them glossy by adding gloss to the lip, or you can use a matte finish as a stain for the days you want just a hint of colour.

What are your favourite shades?

I gravitate towards the rose-petal crimson that I pair with a lot of lashes and some subtle highlights. There are no rules when it comes to makeup - I believe in self-expression. If you’re going to go for it, then go hard. 

We hear you crowd-sourced to choose one shade name.

We let my Instagram followers choose the shade name for one lipstick (Commanding), which is great because it’s more personal — they had the choice to pick what speaks to them. I love interaction with my fans. 

$46 each. The Estée Lauder Pure Color Envy Sculpting Matte Lipstick collection comes in eight shades. Exclusively available at the Estee Lauder Boutique at Ion Orchard and at Tangs at Tangs Plaza from November 2015 for a limited time only.

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