Now Open: Escentials

A new haven for all beauty junkies

We were already big fans of the previous Escentials flagship store, but after its extensive renovation, we’ve fallen in love with the revamped cult beauty boutique all over again.

Just look at how pretty it is!


It’s not all style and no substance either: Inside, a meticulous curation of beauty treats and must-haves await. From makeup and fragrance to skincare and scented candles for the home, Escentials is a one-stop shop that carries some of the most coveted brands from around the world.


New play zones include a dedicated Make-up Area where you can experiment with a vast palette of lipsticks, powders, eyeshadows and nail colours from brands like By Terry, Covet London and Lipstick Queen.

The new Fragrance Library space has us agape too, with its floor-to-ceiling array of fragrances. Here, you’ll find your favourite scents from niche and artisanal brands like L’Artisan, Annick Goutal, Creed and Serge Lutens.

We’re also loving the mini shop-in-shop concepts that feature some of the store’s new and popular brands, like...

Byredo: A Swedish fragrance brand that introduces scents inspired by the founder’s memories growing up.

Le Labo: A French brand that creates fragrances and scented home candles.

Maison Francis Kurkdjian: Perfumer Francis Kurkdjian’s own label – he’s also the man behind ELLE Singapore’s limited edition fragrance, ELLE 20, created in 2013.


While you’re there, check out some new brands that the people at Escentials have brought in too, like Dear Rose, Verso and Damselfly. 

Just remember to set aside some time for your visit - you can easily spend a whole afternoon here because there’s so much to see and do.

Escentials is at #03-02 Paragon, 6737-2478.

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