Now Open: Beauty Aisle At VivoCity

Shop these four pretty maids, all in a row

There’s a new place to shop for all your beauty must-haves, from makeup to skincare, and it’s at VivoCity. Head down and check out these four boutiques sitting in a row (near the ground-floor taxi drop-off) that have just opened their doors.


Urban Decay

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This is the very first freestanding Urban Decay boutique in Singapore. Besides all your favourite Urban Decay must-haves, it also offers lifestyle products that you won’t find anywhere else, like t-shirts featuring bold statements and Urban Decay illustrations. Plus, the installation of six makeup stations allows for free play of the many makeup tools and products UD is well-known for, like its iconic 24/7 Eyeliners, Naked Palettes and even Revolution Lipsticks.


Yves Saint Laurent Beauté

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We’re loving the gorgeous gold and black fittings here at YSL’s second Singapore beauty store. And what’s a brand that boasts one of the largest lipstick wardrobes to do? Have a whole wall devoted to its top lip products and shades, of course. For lippie fans, this is pure heaven. And don’t forget to check out the iconic Ritual of Light display that takes you through skincare prep to base makeup for a radiant complexion in four easy steps.


Shu Uemura

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This open studio concept features everything that the brand stands for: Professional mastership, Asian beauty expertise, art as inspiration and a dose of Tokyo avant-garde. At the heart of the store is the shuAtelier where you can get makeovers or try a makeup lesson or two. There’s also a unique Color Bay area that showcases all the brand’s different Pressed Eye Shadows (there are over 150 shades!).



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Yes, Kiehl’s isn’t new to this mall, but it’s been given a facelift to meet the needs of today’s customer. Now, the store has a roomier area dedicated to personalised skincare and product consultations, plus an Interactive Gifting Zone that allows you to choose what goes into the Complimentary Gift Wrapping service offered when you’re shopping for a present. What we love most, though, is the adorable Baby Tower that showcases the brand’s gentle and effective baby range that’s great for adults too! 

For more on beauty, click here

Or check out First Look: Shu Uemura X Maison Kitsuné or Now Open: The Origins Boutique.

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