Gwyneth Paltrow To Launch Skincare Line

Of course it's all-natural, and of course it will be sold on Goop

Academy Award-winning actress and Goop website founder Gwyneth Paltrow is adding skincare guru to her collection of hats — she'll launch of her own all-natural skincare line come January 2016.

The six-piece range, done in partnership with Juice Beauty, will available for sale on Goop...but of course.

With Blair Lawson, the former head of merchandising and product at, brought on board to lead Goop’s beauty content, it was only a matter of time before the site would introduce its own skincare and makeup lines. On, Lawson shared, “We’re trying to position Goop as an authority in the clean-beauty space. The way we paved for organic food, we are paving the way for non-toxic beauty products.”

With Paltrow’s focus on holistic, clean living, we can’t wait to see how well this does.

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