6 Indie Beauty Brands You Need To Know Now

Because some of our favourite products aren’t mainstream

ColourPop
06 Jul 2016

ColourPop

This LA-based brand is possibly the most famous of the lot, with over 2.7 million followers on Instagram. Famous for their super rich and pigmented lippies at insanely affordable prices (the Ultra Matte Lip retails for US$6) and a dizzying range of colours – no wonder all the beauty vloggers are all over it!

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Drunk Elephant
06 Jul 2016

Drunk Elephant

We’ll admit that it was the name itself that drew us to this skincare brand – but the real clincher is the fact that all Drunk Elephant products are 100 percent non-toxic. Founder Tiffany Masterson is ultra-sensitive to fragrances and essential oils, which pushed her to develop a safe and effective skincare line that didn’t contain them. The brand also takes on a less-is-more approach, with only 8 products in its current stable – we heard the night serum is a bestseller.

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Frank Body
06 Jul 2016

Frank Body

Now you can have your coffee and… rub it all over your body? The Melbourne-based brand is gaining popularity for its ground Robusta coffee scrubs – an all-natural exfoliator that comes with other skin-pampering ingredients like olive oil, almond oil, and vitamin E.

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Melt Cosmetics
06 Jul 2016

Melt Cosmetics

Launched in 2013, this company was founded by Rihanna’s makeup artist Lora Arellano and friend Dana Bomar. The brand quickly gained cult status thanks to its wacky products – think ultra creamy matte lip colours in green, blue, grey and purple on top of the usual neutrals. 

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Stowaway
06 Jul 2016

Stowaway

Created for frequent travellers and girls who simply want to streamline their makeup kit, Stowaway specialises in miniature beauty products, from concealers to mascaras, that won’t lug down your bag. Who finishes their lipsticks, anyway?

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Sachajuan
06 Jul 2016

Sachajuan

This Swedish hair care brand has earned cult status for its shampoos, creams and sprays that are formulated with sea algae to boost moisture and shine. The Ocean Mist texturising salt spray is the undisputed favourite – it gives you natural waves without that dreaded crunchy feel, and the light refreshing scent is heavenly.

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There’s something super satisfying about discovering a cult hit – click through above for some of our favourite under-the-radar independent beauty brands!

For more on Beauty, head here. Or check out These Tie-Dye Hair Ideas Are Pure Magic and 7 Of Our Favourite Eyeshadow Palettes Right Now.

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