Since its first store opened its doors here in 2009, Uniqlo has become a fashion label that everyone knows and loves for its high quality, casual wear.
Now, seven years later, the Japanese brand is finally opening its first global flagship store for Southeast Asia right here in Singapore, and it is nothing like you’d expect.
Besides obviously being a place for apparel and accessories from Uniqlo, the new key store at Orchard Central that's opening on 2 September will also provide a space for local art, where Singaporean artists get to express themselves and showcase their work via different elements in the store.
Through Uniqlo’s new Your Stage Now Live campaign, everything, from visual arts to music, is celebrated. When you step into the store, the first thing you’ll notice here (besides sales assistants exclaiming, “Hi, welcome to Uniqlo!”) is the music. Instead of Top 40s, Uniqlo Orchard Central will play in-house music created and produced by local audio-visual collective and independent record label Syndicate.
Also, funky art pieces by artist Michael Ng can be found at the Kids’ section on level two, while modern, interactive motion content displays by designers William Chan and Yin Shanyang are shown on digital screens all throughout the store.
One of the illustrations by artist Adeline Tan featured on the shopping bags.
You can even bring a piece of art home with you when you shop at the new Uniqlo Orchard Central. The store’s exclusive shopping bag features kitschy-cute designs by four Singaporean illustrators: Soh Ee Shaun, Adeline Tan, Wu Yan Rong and John Fan.
The store may only be officially opening in September, but its art initiatives have already begun. The hoarding currently around the store has been transformed into a makeshift canvas with illustrations depicting uniquely Singaporean ways of self-expression by art collective Tell Your Children. The uber-cute illustrations will also be featured on limited edition tote bags available at the store from 2 to 4 September.
The label has also collaborated with renowned photographer Ivanho Harlim and film director Tai Heng to produce a film and images for the campaign featuring local talents like beatboxer Dharni, national basketball player Wong Wei Long and an 80-year-old rocker, Mary Ho (we’re not kidding). Watch the film below and be prepared to get your mind blown. Who knew we had so many talented folks right here in our little island?
And don’t be mistaken — this isn’t a one-off thing. The Your Stage Now Live initiative serves as an introduction to the store’s U+S and The World concept, where Singaporean style and culture will be shared with the rest of the world when a permanent creative space is set up for more exciting displays, performances and workshops in the future.
With a refreshing, interactive shopping experience and opportunities to uncover unknown talents in Singapore, Uniqlo Orchard Central is definitely going to be much more than another retail store — we can’t wait to go shopping.
Uniqlo Orchard Central will open at #01-01 Orchard Central from 2 September.
For more on Fashion, head here. Or check out 6 Ways To Dress Like Royalty On Your Birthday or Meet The Designer Behind Wearable Art Store The Dot.