The pairing of Choi Siwon from K-pop group Super Junior with international supermodel Liu Wen may seem random for some, but for fans of the popular Chinese-Korean reality TV show Let’s Fall in Love, this is your cue to start screaming with joy. The reel couple are coming back together again, this time to front H&M’s Chinese New Year 2016 campaign.
This is the third year in a row that H&M will be designing a special collection for the occasion. This time, the high-street fashion giant hopes to promote hope and joy for CNY next year through outdoor, print and online campaigns featuring the TV husband and wife.
“I’m very excited to be fronting H&M’s Chinese New Year campaign. In Korea, we also celebrate the Spring Festival! I hope my chemistry with Liu Wen will truly reflect love and togetherness during this year’s heartwarming Spring Festival,” says Choi.
Liu chimes in, “Chinese New Year is definitely one of the biggest and most celebrated occasions for Chinese around the world. I am proud to be part of this exciting H&M regional campaign as it totally resonates with my spirit of celebration during this special festive season. Through our campaign, we hope to exude love and happiness in this festivity.”
With rumours flying that the pair have been dating in real life following the show’s finale, this is one campaign fans will definitely be excited about. And even if you don’t follow Let’s Fall in Love, who can say no to trendy, pocket-friendly clothes to shop for the new year?
H&M’s Chinese New Year 2016 collection will drop on 28 January 2016, and will be exclusively available in nine Asian countries: Singapore, China, Hong Kong, Macau, Taiwan, Malaysia, Thailand, Indonesia and the Philippines.