First Look: Laneige X Playnomore

Your fave BB cushion (and more) is now available in limited edition, super adorable packaging

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We can’t get enough of the quirky Laneige x Playnomore collaboration.

This is the second year that the South Korean beauty brand is working with a fashion label to deck out some of its products — they worked with Korean fashion label Push Button in 2014.

This year, it's teamed up with another K-fashion house, Playnomore, to produce a limited-edition collection, which includes BB cushions, mascara and 10 brand new Intense Lip Gel shades — see the collection in the gallery above. All will feature Playnomore's iconic Shy Girl (check out those playful winking peepers!).

In addition, three lucky shoppers will stand a chance to win K-star worthy Playnomore Shy Girl bags that Girl’s Generation member, Hyoyeon, and Miss A’s Jia have both been spotted toting.

To qualify, spend a minimum of $150 – inclusive of one product from the Laneige x Playnomore range – at any Laneige boutique or counter from 27 August until the first week of October 2015.


Psst...while the Laneige x Playnomore collection will only officially hit stores on 3 September, there's a pre-launch event for those who can't wait on 27 August at Takashimaya's B1 Talking Point.

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