Fact: Every time you blink, a new beauty trend emerges somewhere around the globe. Okay, so that’s not backed by hard evidence, but it’s very probably true, judging from the number of makeup and skincare crazes (crazies?) that regularly wash over YouTube and Instagram.
Naturally, it’s tough to keep tabs on the latest and most legit trends happening everywhere. Most times, all you can do is sit back and wait for it to hit you on social media. But once in a while, an experience comes along that gives you a handy overview of beauty’s newest, coolest tricks in a far-less widespread area – like at DFS.
Every year, the international store runs a First Class Beauty event around the globe that it dubs “the largest beauty promotional program in the world for the traveller”. Now in its third year, the event brings together a plethora of exclusive beauty promotions under the DFS roof – think gifts with purchases, workshops, tips, tailored experiences and more.
International models Shu Pei and Bhumika Arora have also hopped on board the 2016 campaign and will be sharing their beauty routines on Instagram at @DFSOfficial.
Other highlights at this year’s event, which runs from 5 to 31 August, include:
Mini skincare workshops
Learn how to protect your skin against urban toxins and update your beauty regimen at Clarins and Lancôme counters.
Explore the season’s trends and hues from experts at Bobbi Brown, Chanel, Dior, Giorgio Armani and MAC, and take your party look to the next level.
Every Friday to Sunday, head to the DFS Fragrance Bar to discover new scents for any event and enjoy exclusive offers on travel coffret sets.
Pick up simple, effective massage techniques from Estee Lauder and L’Occitane so you can pamper yourself with a facial before bed.
On top of all that, you can redeem a free First Class Beauty kit with this month’s issue of ELLE! Just present the boarding pass that comes with the magazine at DFS’ T Galleria at Scotts Road by 31 August to claim your gift. You also stand to win a $100 voucher if you share your #FirstClassBeauty moment on Instagram between 1 and 31 August.
Ready to take off to the store? Find all the details here.