This month, with every purchase of a Laneige BB Cushion, you’ll both look and do good.
In its first Singapore social initiative, a campaign called Uniquely-You, the South Korean beauty brand has announced that it will raise funds for Beyond Social Services, a local organisation committed to helping young people from disadvantaged and troubled backgrounds.
The amount? Now that’s up to you - or rather, how many BB Cushions you buy. Laneige has pledged to donate $6,000 for 3,000 BB Cushions sold between 3 September and 4 October this year; $8,000 for 4,000 BB Cushions; or $12,000 for 5,000 BB Cushions.
“This is the first local philanthropic initiative by Laneige Singapore and we hope to continue this as an annual project,” says Doreen Chia, brand general manager of Laneige Singapore. “We believe that Beyond Social Services shares the same mission as the brand in empowering young people and developing their beauty from within.”
“Through this campaign and the various activities that we have for our customers, Laneige Singapore wishes to inspire everyone to create their own unique charm beyond their appearance. What matters is what you are, and not where you came from.”
Obviously, if you’re a fan of the brand’s signature BB Cushion ($59), BB Cushion Pore Control ($59) or BB Cushion Anti-aging ($62), now is a good time to stock up. After all, you’ll be taking care of your complexion and raising funds for a worthy cause at the same time.
You can either shop at your regular counter, or pop down to the Laneige Uniquely-You roadshow that’s happening from 28 September to 4 October at L1 Suntec City West Atrium.
4 FUN ACTIVITIES TO DO AT THE ROADSHOW:
1. Be inspired by the stories of campaign ambassadors, including model Sheila Sim, fashion stylist Keith Png and online influencer Jemimah Wei - all of whom have undergone struggles with confidence. Purchase a BB Cushion during the event and get the chance to meet the ambassadors and have them decorate your BB Cushion.
2. Contribute alongside local artist group Band of Doodlers to a board with the theme Your Inspiration. Your Dream.
3. Watch makeup demonstrations by Laneige global makeup artists from Korea. Enjoy makeover sessions that are fully redeemable with Laneige products and join a recycling program where you can exchange your old foundations or bb creams of any brand to receive a free Laneige Multicleanser 180ml (worth $33) with purchase of any Laneige BB Cushion.
4. Chill out at a special lounge area where you can decorate your own BB Cushion.
For more information on the event, visit the Laneige Facebook page.
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